GROW EASY WITH PATCH PLANTS
Advertising Campaign
Research shows that having a plant can improve one’s wellbeing, positivity and happiness.
The ‘Grow Easy’ campaign is designed to change perceptions about the difficulty in caring for plants. Taking a positive outlook on plants in a friendly tone of voice.
THE POWER OF PATCH
The posters use uplifting messages that will be seen on both a small and large scale to gain awareness. The posters will be displayed in large cities across the UK, showing Patch as the go to brand for plant lovers.
The #rootingforyou creates a conversation surrounding the brand and will attract new plant beginners.
A HELPING HAND
An online social media tool will provide useful advice to first time planters. Patch’s online presence will act as a resource for their audience, by answering any queries and giving helpful tips to newcomers.
The Patch plants website has been refreshed to include a sleek new look that highlights the various plants. The plants will become the forefront of the website, moving and growing as the customer navigates each page.
Using a clean and clear design to allow the plants to stand out on a digital screen.